In economics class I learned, retained, and regurgitated the concept of opportunity cost. Everything has a value and cost associated with it regardless of it’s monetary value. What’s the cost associated with that free sofa you saw on Craigslist? Cost = gas + travel time + time schlepping the sofa in and out of the…
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Like a ton of bricks it hits you. Countless businesses are filing chapter 11, being bought by larger companies, or asking for a government bailout. This couldn’t possibly happen to you, right? Lets be honest with ourselves for just a minute. You’ve been reacting instead of anticipating the trends and your competition has already implemented…
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I recently came across a study conducted by Immediate Future, a UK PR firm, that analyzed the Interband Top 100 brands and arranged them in order of social media share of voice. From this list I’ve picked ten industry leading brands that I believe will have an impact on social media in 2009. What do…
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In 1973 PBS produced a 12-part series depicting a nuclear family going through a divorce called An American Family. This was the birth, in the modern sense, of reality TV. From 1973 till today we’ve been exposed to shows such as The Dating Game, Survivor, American Idol, Top Model, The Real World, Dancing With The…
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As a social media, online search marketing, and Internet marketing blogger ideas are typically generated from content I’ve read or seen during the day. After letting these ideas stew for the day they unleash their wrath and eventually make it to the final stage, a post on this blog. Twitter is my main source because…
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If you’re looking for a sure fire investment in these tough economic times why not try your brand? The good people at the Entertainment and Sports Programming Network (ESPN) have invested in the sports fan and their beloved teams. ESPN is the same company that made poker, spelling bees, xtreme sports, youth sports (Little League…
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If you haven’t figured it out yet the true beauty of social media is the ability to connect with anyone, at anytime, in regards to anything. I like to think there’s a strategy involved with any form of promotion. Regardless if it’s your blog, ideas, or opinions you wish to dispense. How do you get…
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Earth, Fire, Wind, Water, and Heart. With their powers combined they helped to create Captain Planet. Little did we know this hit TV show would have a connection to Twitter strategy. That’s right the social media tool Twitter. If your a Twitter user and haven’t tired out Hubspot’s tool yet, the Twitter Grader, I recommend…
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Over the past week I’ve gone through the process of 4 steps to guaranteeing yourself higher search engine rankings and today is the final step in that process. We started with keyword research, title tags, and meta description. Today we will go over the last piece of the puzzle, meta keywords. While meta keywords by…
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As stated yesterday, the title tags are the most important part our the 4 steps to guaranteeing yourself higher search engine rankings and improving your overall online search marketing strategy. The second step to ensuring higher rankings is the meta description. This will solidify and enhance the title tags you learned how to properly create…
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