For 2 months the Portland Social Media Engager lay asleep in the classrooms of Portland State University. Expanding his knowledge on the theory of Marketing and Advertising or otherwise known as the theory from the 1970′s. The sheer volume of material caused me to step away from my beloved blog and thus the 2 month…
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Sometimes simply getting your message out is all you need with social media. In the past month I’ve noticed a tremendous amount of fake accounts, false connections, and questionable promotion techniques all in an effort to gain more exposure using social media. I’ve harped in past posts, including Social Media Sincerity Is Needed When Promoting,…
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I recently had the pleasure of interviewing the Founder of theChanner, a Spain based company, Nina Alastruey. theChanner provides a World TV tuner that allows you to watch Internet TV on your mobile phone and on your PC. The service is currently in beta form and Marketing director Marina Cais was kind enough to give…
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Over the past two days, from work and the holiday, my social media interaction has been pushed to the back burner. While I’m typically a daily Twitter user with the help of Tweetdeck I haven’t used Twitter or any of my social media tools for the past few days. As I mentioned previously, I typically…
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In a continuing theme for this week I’ll be focusing on interacting beyond the web with social media. I’ve currently discussed proper social media engagement and proper social media interaction. Today will be the almighty connection between social media interaction and real world interaction. While a face-to-face interaction may not be necessary, having a visual…
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At some point you’ve had a great idea you wanted to promote. You wanted it to become mainstream and draw the eyes of major publications. You wanted Fortune 500 executives to hear your voice and match your ideas with brilliance. How can you possibly catch the attention of all these media channels? There is two…
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The idea of using social media marketing has begun to spread beyond Internet sector. When mainstream marketers like Seth Godin and Guy Kawasaki are blogging about using social media tools for business leverage, the general public begins to listen. The problem is buying into social media tools use isn’t the final step in increasing brand…
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Music sales were plummeting. The Recording Industry Association of America pegged its U.S. members’ sales at $10.4 billion in 2007, down 11.8 percent from the year before. Sales were expected in decrease even further in 2008. Enter Activision Blizzard Inc. & Harmonix Music Systems. In the past 12 months the NPD Group reported $1.9 billion…
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Though it’s only been a week since my last post on blogs, 6 social media blogs worth visiting, I felt with it being Christmas I’d share a few more. It’s been a tremendous week for making new connections on Twitter which has led me to the following blogs: Experience Curve : Karl Long of Nokia…
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‘Twas the night of strategy, when all through the web Not a blogger was stirring, not even Deb; The posts were uploaded on the site with speed, In hopes that Charlie Moran would soon visit and read; Mr. CEO was slaving away at his desk, While the scene in February at Yahoo was quite burlesque;…
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