The best way to take the steam out of a traffic driving ship is to examine your bounce rate. When analyzing your analytics data it’s important to take in as much data as possible, but some statistics are more misleading then others. A bounce rate is defined as, “the percentage of single-page visits or visits…
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Every year April Fools Day puts businesses and employees in a frenzy wondering what is real and what’s just another prank. From high profile companies to in house madness the world just seems to act a little goofy on April 1st. We’ll take a look at what arguably could be the top 5 Best April…
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In a late breaking story, Professor John Longshanks of Oklahoma State University has just completed his study on Social Media and its effects on customer satisfaction. “As more businesses allocated time and resources towards engaging with social media our study showed a direct correlation and decrease in customer satisfaction,” said Longshanks. “Contrary to many social…
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As a social media engager I’ve tried to make it my priority to investigate, and at least try, any and everything that deals with social media. As you can imagine it’s quite the daunting task and usually requires many moments filled with, “I wish I had those 10 minutes of my life back.” In an…
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A hot topic in the Pacific Northwest revolves around businesses and individuals carbon footprints. While personally I have a relatively low carbon footprint my digital footprint, with relation to social media, is another story. As I was reading a blog post, passed along to me via Mack Collier on students leveraging social media for a…
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Every year the month of March brings together droves of people across the United States for one spic event. March Madness. No other sporting event has the ability to pit David against Goliath or create the influx of emotions a fan can go through when creating his bracket. The joys of winning and the turmoils…
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In one of the truely social media driven experiences I’ve ever had I participated in the 2009 Earth Hour. On March 28th at 8:30pm local time households and businesses were asked to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate…
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Businesses are beginning to wise up and move their marketing dollars from traditional media to Internet marketing. As a result other companies are attempting offer services to capitalize on this influx of Internet marketing dollars. A case and point is with Dex Yellow Pages. Over the past month I’ve heard countless radio spots and seen…
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Typically the webinars I’ve attended have consisted of sales pitch based remedial information catering to non integrated individuals or companies. When I found out about a webinar on social media I decided to give it a try since they claimed they could prove why social media has such a great ROI. The good people of…
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I was privileged enough to attend the second ever Portland Social Media Club event this evening. While that in it of itself is not newsworthy the inspiration, vigor, and motivation speaker Kelly Feller, a Social Media Strategist for Intel, exuded on myself is. Please visit to see the slides from Kelly’s presentation Getting It Jobs…
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