Mashable initially reported in August about Google’s secret new search project called Google Caffeine. Reports are now showing that Google has completed their testing period and will be releasing the project in the immediate future. Of course, like any Google project, it will be in beta and will be released incrementally to the public. So what does that mean for the average user of the Internet? Quite frankly, nothing that you’ll be able to notice.
Google Caffeine will not replace Google or force the company to change its logo. This is simply an advancement on the back-end of the search engine. The speed and relevancy of the search results will change drastically. Google is moving towards more real time search and making tweaks to its search algorithm. This means your search results will rely more heavily on the keywords you use. A greater index size will be another result of the changes Google is making. In layman’s terms that means there will be more results for every search which will hopefully lead to more accurate and relevant search results. I also predict that Google’s Social Search will eventually be integrated into the Google Caffeine algorithm in attempt to give users as much power and control over their results as possible.
These changes will have a profound effect on how SEO professionals go about trying to optimize their client’s websites. They will have to find new ways to exploit Google and its algorithm just like they had to do when MSN Live moved over to Bing. In the end, Google Caffeine will move closer to Google’s ultimate goal of providing the best search results possible for any and every user.
UPDATE: Matt Cutts, the head of Google’s webspam team, has reported the full Google Caffeine will roll out after the holidays.