2009 Kentucky Derby: Social Media Used For Betting

The first Saturday in May can only mean one thing, the Kentucky Derby. Like The Masters, the Kentucky Derby is a tradition that pulsates across the world. From the start of January trainers begin training their horses with the hopes of making a trip to Churchill Downs. In a matter of two minutes it’s over. The Kentucky Derby is the first leg of the Triple Crown that is rich with history and tradition. Next to March Madness and the Super Bowl the Kentucky Derby is one of the biggest betting days in the world. The Kentucky Derby has implemented several new outlets and is really flexing their social media muscles this year.

Kentucky Derby Social Media Efforts

The Kentucky Derby is utilizing blogs, Twitter, and Facebook to ensure they bring the best coverage, insight, and analysis to the fans of the sport. Justin Dew and Caroline Smith give a great one two punch for Kentucky Derby blogging. Justin focuses on the racing and betting, with posts like one line for pie, while Caroline focuses on the fashion and entertainment with the ladies first initiative. The Kentucky Derby official Facebook page provides a great source of news, interaction, and an awesome array of fan photos. Jeremy Borseth is holding down the fort with the Kentucky Derby Twitter account with all the insight you could possibly want from a track side perspective.

Kentucky Derby Odds

The Kentucky Derby betting scene is unlike anything I’ve seen. My Dad usually study’s his Daily Racing Form, watches replays of the prep races on TVG, and hears more expert analysis than anyone should be subjected to. It all comes down to picking one of the horses in the list below:

Horse Morning line Jockey Trainer Draw Earnings
Advice 30-1 Rene Douglas Todd Pletcher 4 $261,885
Atomic Rain 30-1 Joe Bravo Kelly Breen 14 $77,500
Chocolate Candy 7-1 Mike Smith Jerry Hollendorfer 11 $532,500
Desert Party 12-1 Ramon Dominguez Saeed bin Suroor 19 $688,467
Dunkirk 4-1 Edgar Prado Todd Pletcher 15 $193,200
Flying Private 30-1 Robby Albarado D. Wayne Lukas 20 $193,080
Friesan Fire 7-2 Gabriel Saez Larry Jones 6 $603,265
General Quarters 7-1 Julien Leparoux Thomas R. McCarthy 12 $641,735
Hold Me Back 12-1 Kent Desormeaux Bill Mott 5 $487,274
Join In The Dance 40-1 Chris DeCarlo Todd Pletcher 9 $90,000
Mine That Bird 40-1 Calvin Borel Bennie Wolley 8 $374,381
Mr. Hot Stuff 40-1 John Velazquez Eoin Harty 3 $150,560
Musket Man 25-1 Eibar Coa Derek Ryan 2 $572,600
Nowhere to Hide 40-1 Shaun Bridgmohan Nick Zito 18 $100,099
Papa Clem 12-1 Rafael Bejarano Gary Stute 7 $790,940
the Nile
9-2 Garrett Gomez Bob Baffert 16 $1,234,200
Regal Ransom 18-1 Alan Garcia Saeed bin Suroor 10 $1,297,200
Summer Bird 50-1 Chris Rosier Tim Ice 17 $123,040
West Side Bernie 30-1 Stewart Elliott Kelly Breen 20 $407,360

With so many forums, blogs, and tweets flying around it’s hard to funnel all of this information down into a bet. Second guessing is a given, but just like the NCAA tournament sometimes you just have to get lucky.

My Picks
Win: Dunkirk
Place: Hold Me Back
Show: Pioneerof the Nile

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