Since 1934 the first weekend in April has been home to the magic and folklore of the Augusta National Golf Club and the Masters. Never before has this event utilized social media to the same precision as Phil Mickelson’s Masters record front nine. The combination of a social community, blogs, applications, photos, widgets, and games makes the 2009 Masters one for the ages.
The Masters took on a more interactive feel this year with the upgraded social media networking they implemented. The Masters Fanbook, Masters Photo Gallery, and Masters Facebook Page allowed fans to interact and collaborate like never before. The Masters Facebook Page was able to capture the golf fever housing 43,028 fans during the Masters play. The die hard Masters fans this year were able to enjoy up to the minute updates and news with the Masters Widget, Masters Mobile Applications, and Masters Twitter accounts. The Masters Twitter account become one of the most popular sports related Twitter accounts toping the weekend with an incredible 41,913 followers! Throw in the Masters Video and Masters Blogs and you have one of the most dynamically covered sporting events with the use of social media.
Tiger Woods and Phil Mickelson made a run, but 2009 was the year for the collapse of Kenny Perry and the rise of the Angel Cabrera. The Masters ensured any an every fan could stay engaged Thursday through Sunday afternoon with their social media devices. Social media and the Masters, a tradition unlike any other.