In a late breaking story, Professor John Longshanks of Oklahoma State University has just completed his study on Social Media and its effects on customer satisfaction.

“As more businesses allocated time and resources towards engaging with social media our study showed a direct correlation and decrease in customer satisfaction,” said Longshanks. “Contrary to many social media experts beliefs our study shows that listening to consumers through social media devices actually detracts from the customer relationship instead of enhancing it.”

To view Professor John Longshaks’s complete study please visit the social media study.

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