Over the past two days, from work and the holiday, my social media interaction has been pushed to the back burner. While I’m typically a daily Twitter user with the help of Tweetdeck I haven’t used Twitter or any of my social media tools for the past few days. As I mentioned previously, I typically use Twitter to help find relevant blog posts I should be reading during the day. So what has my lack of tweeting done? It has caused my blog reading to come to a halt as well as prevented me from writing about current topics on this blog. While experts would agree that producing a blog requires constant attention I’m here to tell you missing a few days isn’t career damaging on your social media interactions.
If we truly sit down and rationalize our social media use I think we can all agree it should be an enhancement not a dependent tool. You may have been able to generate a portion of your customers via your social media use, but maintaining these customers must come first. Unless you are a social media expert or social media is your specific niche daily use may not be needed for you. A perfect analogy would be interactions with your family and friends.
We all have different categories of people we interact with. Those we talk with every day, once a week, and once in a blue moon. The relationships that are most important to you, your family and close friends, will be there for you regardless of what type of interaction schedule you have. The same goes for your social media network. There are people that will stop reading this blog entirely if I don’t make a post everyday, but they typically aren’t the people I interact with on a daily basis. I must be sensitive with this situation for the blogs that I personally read. Things come up and a blog post or Twitter conversation may not be possible. That doesn’t mean these social media relationships are any less valuable.
Look at the big picture when analyzing your social media use and interaction. High quality blog posts and relationships will always be more beneficial than just writing or interacting for the sake of doing it. In the end those that truly value your opinion and viewpoints will always be there to lend an ear. Which will lead to the highest quality social media interaction possible.