Quality or Quantity. Which Social Media Strategy Do You Use?

If you haven’t figured it out yet the true beauty of social media is the ability to connect with anyone, at anytime, in regards to anything. I like to think there’s a strategy involved with any form of promotion. Regardless if it’s your blog, ideas, or opinions you wish to dispense. How do you get that perfect blend of individuals to distribute your content is up to you. The ideal of course is to have a large quantity of high quality individuals at your disposal. Rome wasn’t built in a day and neither was your social network. You’ve got to plan your attack.

Believe it or not everyone has room for improvement when it comes to their social network. Even Seth Godin the almighty marketing god has the potential to generate more followers and blog readers. There’s two different trains of thought that goes into social media networking. Do I spend a lot of time going after a select few high quality contacts or do I build up as many contact as possible regardless of the quality?

The Internet marketing powers that be don’t make it easy on us.

A high quality contact, equivalent to a site with a high page rank, will help your authority and presence within your desired community. Of course it takes more time to obtain these contacts. Then you run into the temptation of having someone rather than no one when initially building your social media network. Social networking is always about an exchanging of knowledge. What benefits can you provide this authoritative contact with? You can see the challenges with this strategy.

A large quantity of contacts, equivalent to a site with tons of traffic, enables you to display your content to a large community.You can rack up a lot of contacts in a short amount of time. With the birth of spam many of these contacts are sure to provide you with ad heavy irrelevant content. You have the potential to gain more contacts just by the sheer fact you have a large quantity. Then you run into the problem of individuals refusing to connect with you because they believe that a large quantity of contacts means YOU will provide little quality to them.

You can see the pros and cons of each. You’re stuck to choose one or the other because choosing both would make you a social media networking god. Pick your poison: Quality or Quantity?

5 thoughts on “Quality or Quantity. Which Social Media Strategy Do You Use?

  1. I think having a strategy is really useful for social media marketing. Quality connections are hands down more valuable than quantity…to me.

    It depends on what you are targeting from one day to the next too. On different days I target different demographics for a project so I end up having a very diverse group of contacts.

  2. The quality of your network is more important than quantity. Even if all you care about is quantity, then you should still focus on the quality. That is what social media is all about. Gaining true relationships with people that you would have never been able to 10 or even 5 years ago. The Internet has destroyed all distance barriers and is beginning to pool human experience in a way we never thought was possible. By sharing yourself and adding to our collective experience people take notice, adding to your network. People who Spam and just promote their content and themselves are seen for what they are and eventually get dropped, blocked, or plain disowned.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>