Lets face it everyone has a blog today. There’s mom blogs, sports blogs, tech blogs, food blogs, finance blogs and more! If you’ve got a voice, no matter your age, you could be writing and producing your own personal or company blog! The blog Hearld stated back in February that there is well over 100 million blogs worldwide. With the growth of social media is there any reason why you shouldn’t jump on the blogging bandwagon?
1) Blogging Requires Constant Attention and Dedication
It is amazing how many companies and individuals get into the blog-o-sphere with initial vigor and excitement which eventually leads to forgetfulness and a waste of a domain. Here is an example of a social media company who put writing new content on the back burner. They’re not the only ones. In fact there are thousands of blogs that haven’t been updated in years! Your readers will be as dedicated as you are to posting. Fresh relevant content, like the kind provided by Fresh Content.net, is a must if you wish to sustain any kind of consistent readership. Can’t write a post everyday? Don’t worry, but be sure to set proper expectations. If you go on a spree of new blog posts everyday you better be prepared to sustain it. If you fall off and start writing once a week you’ll begin to see your readership lose interest and stop visiting everyday. If you’re struggling finding ideas you can try sites for blogging inspiration.
2) You Don’t Have Anything to Say
It is amazing how many people start writing a blog and find they don’t’ know what to say. Caroline Middlebrook wrote a post about 11 pointless blog posts that really makes a lot of sense. With each and every post you write you need to think of your audience, “What benefit will my readers get from reading this post?” Granted there are all different kinds of blogs with all different perspectives and reasons for blogging, but most beginning bloggers tend to ramble. They have no point of view and also violate reason number one by posting once every quarter century. They are simply cluttering our Internet because they have not planned out how they want to run their blog. If you need some direction I would suggest checking out Problogger.net and their post on Beginning Blogger Tips. Blogging is about a passion for a specific subject. I love social media marketing strategy and online search marketing strategy. I gain inspiration from my everyday work at EngineWorks which inspires me to write about my findings. Find your passion, find your voice, and plan out your blogging structure to retain those readers.
3) Everyone Has a Blog
You’ve heard about this term blog or your buddy has one. All the more reason you should get one too, right? Wrong. There is some things to keep in mind that may sway your mind that hasn’t already been mentioned. Everything you say can and will be recorded. Just because you live in the middle of nowhere doesn’t mean people will not find your blog or find out who you are. Another thing to keep in mind is if everyone has a blog how do you plan to stick out? Take a look at some of the most popular bloggers online to date. Each one has a focused point of view and each one posts daily. Gaining readership and traffic is all about separating yourself from the pack.
Have any other reasons someone shouldn’t blog? Feel free to make a comment and I’ll post them in an update later on in the month.