In my years as a online search marketer I’ve always been told, “it’s not rocket science.” I’ll be the first to say that I’m not a web developer or speaking at any of the major conferences. That doesn’t mean you have to talk to one of these people to figure out what can take your site from being unnoticed to a thriving source of income.
Today I’m going to give you four easy steps you can do to guarantee you rank higher in the search engines. Typically in the industry we say, to be safe, that you will see quantifiable results after 3 months of work. Here’s four things you can do in one day to set you on your way.
I cannot tell you how important this is to do before embarking on anything technical. As you may or may not know your competitors in cyberspace are typically different than your actual competitors. Why is that? Because there are thousands of small businesses that are count solely one the traffic they generate from the Internet to spur on their business. Take some time to think about your product and business. What are you selling? What would someone looking for your product call it? What industry are you in? All these questions should be answered and listed out. This is your beginning of keyword research. From here make it easy on yourself and plug them into Google’s keyword tool. Look for variations of your terms and suggestions of similar words. This is what you will use to target your audience.
2. Title Tags
With your keywords in hand it’s time to locate your title tags on each page within your website. You’ll find it in your source <title></title> and it will more than likely be blank. Insert one or more of these keywords in a manner that is readable and no more than 70 characters.
With the same keywords you used for the Title tags you’ll be replicating the same thing for your meta description. The meta description will probably not be in your source code. You’ll need to input:
<Meta name=”description” content=”” />
In between the “” after content = you’ll need to write, in 120 characters or less, a few sentences using those same keywords.
You guessed it, you’re going to do the same thing as the meta description expect using:
<Meta name=”keywords” content=”” />
You’ll be inputing between the “” after content = the keywords you’ve been using for these pages and any remaining your couldn’t fit in.
So what will these steps actually do?
Google will crawl your site looking to identify what it is about. It places the highest relevant site, occording to their standards, in the number one search engine ranking position for a specific keyword. By performing keyword reasearch you’ll know the amount of traffic and searches those keywords have. Then by utlizing your title tags, meta description, and meta keywords Google will start to see yoru site as more relevant and authoritative in the rankings.
Still confused? Not sure where to go from here?
As the week continues we’ll dive deeper into each of these steps to answer any further questions you have about the process. After that we’ll move into what you can do once these steps have been completed.
Feel free to send your questions to me via the contact us page and I’ll be sure to include them in my future posts.